For surviving in this competitive business world, digital media marketing is the biggest boon. Digital media marketing comprises of various services out of which ORM or Online Reputation Management is one of the key services to enhance the visibility and reputation of your business. ORM is a service which mainly addresses to the negative comments that can hamper your business’s reputation or image online. There are many online reputation management companies in Delhi, India working towards bringing the brand image in positive light. So, if you want to ensure best ORM results for your company you need to look for best online reputation management company in Delhi, India.
Meanwhile, some people confuse between SEO (Search Engine Optimization) and PR (Public Relation) that which service is better for ORM. Both of the services are best in their respective places. When PR helps in better media mentions for improving brand sentiments, SEO helps in better brand visibility. Both PR and SEO are indispensable units of ORM. So, for better understanding let’s get into the insights of both the services.
What is PR and how it works?
PUBLIC RELATIONS is the key service used by companies to protect the image of a company in eyes of public. It comprises of list of activities and public relation agencies have a major role to play in amplifying positive mentions for the company. It helps in shifting discussions around your brand and shifts the narratives to something very constructive. It can also be called as a king of brand status management.
For instance, Nestle’s Maggi is one of the best examples to understand how PR works in image building.PR for Maggi worked in a very constructive manner and called off all the packets of Maggi from Indian Market. They reintroduced Maggi and did all possible things to regain the trust of people. They somehow counter balanced the negative image with a positive image in a very short span.
PR not only dilutes the negative havoc on Google’s index but also builds a positive and productive narrative for your brand. PR firms have the audacity to shift frequency away from negative light and push it towards practical and positive light. This influences almost everything till autocomplete. However paid PR have no follow links which affects SEO and you might not show in search results. It helps an organisation and its public to work mutually with each other.
What is SEO and how it works?
SEARCH ENGINE OPTIMIZATION is the service used to improve the quality and quantity of content on website for building the traffic. It targets to the unpaid traffic rather focusing on paid or direct traffic. It improves the brand visibility for relevant searches and have different approach towards online reputation management. It starts by creating and optimizing digital assets rather putting content on bigger sites.
Social profiling of blogs and websites can produce a lot of weight in search results but are exceptional in making sure brand queries. It also builds link from particular website to trusted ones in order to ensure proper visibility of your business and related content. SEO identifies the constructive content about your brand and later shows up in relevant search results.
Like any other thing, SEO if done inappropriately can work opposite for your website. It will focus too much on search engines rather focusing on users. SEO is however less brand focus than PR and will not contribute much in building the reputation. It works mainly on the visibility and generating traffic on your brand’s website. The main function performed by SEO is to get content for ranking your brand.
Both SEO and PR are specialised in their respective spaces and are integral part of Online Reputation Management. While practicing ORM for improving or building the reputation of your brand both of these services are needed to be highly specialised at. So, if you are looking for best ORM company in Delhi NCR, then you should opt for Search Modifiers. They are very much professional and will provide you with the tailor-made solution as per your business requirement. They have provided the best results to their clients in different sectors like Real Estate, FMCG, Start-ups, Health Care and so on. They will firstly analyse the web presence of your business and related needs and then comes up with the best suited service as per your requirement.
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