Every online business is trying to attract customers to their product or service. The best way to reach the said customer is through your website. There are hundreds of ways you can improve the conversion rate of those browsing eyes to paying customers, and with the suggestions from the best seo agency in Delhi NCR you can get there easily.
1. Keep it simple
Most
businesses online fail to grasp the concept of KISS or keep it simple, sweet.
Make sure your design is simple, easy to navigate, and call to action is
visible on each page and sometimes more on the landing page. A complex website
can make the customer lose interest and move away to another site.
2. Responsive Site
Over 80% of
the browsing that takes place is on mobile. In 2019, more than 19 billion apps
were downloaded in India. These two are indisputable facts that mobile browsing
is on the rise. If your website is not responsive, then it adjusts to the
platform it is being browsed on then, you may lose out 80% of the population.
Make sure that the site is responsive on a mobile, tablet, and PC.
3. Call to Action (CTA)
Try and try until you succeed. It is the mantra that
works for website designs also. Do not stick to one thing or one way just
because you started that way. The style of consumer behavior works will always
evolve with changing times. Make sure your Call to Action is on the landing
page above the fold. Try out different colors and themes before finalizing. Use
words that persuade but are not too over-used, like order now as opposed to
checking out! Test out your website with your target audience with A/B testing.
Compare what your competitors are doing. Make sure that your landing page has
clear directions if someone is looking for potential customers and an
information browser suggests the best seo
company in Delhi.
4.
Navigation and Pop up sites
Pop-ups can be annoying, but they also can make your
CTA compelling. The way to do it is by making them short, to the point, and
easily avoidable. The conversion rate for a pop up is 3% and can be improved to
9-10% by just making it simple, to the point, and let your product speak for
itself. If you have popped-up your value statement, it is time to make sure
that the website is easy to operate.
5. Ease of contacting the service provider
It may sound
simple, but the entire website is a way to contact you. Agree? But the way
website designers hide the relevant information to the bottom of the page or
use obscure terminology that makes it difficult to contact the business is
common. So make your contact page simple, and in case you are a service-based
business, then the landing page should have the email and phone number on the
top. Voila, it is the easiest way to make your website have a better
conversion. It is essential to hire the best digital marketing company in delhi to make this entire procedure easy and hassle-free.
6. Never distract your customer
It is easy to be lost in the fanfare and to add multiple
feeds to the website and making it cluttered with unwanted information. Social
media can be a boon or a curse to your website. Give out information on how to
connect with your business on social media but don’t make your website a
testimonial to your social media presence. Only link it at the bottom and a
strict No to living feed.
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